Hyrograsper is an IT department for anyone from an individual to a large corporation. They tackle anything and everything tech, including home automation. When the brand approached me about branding one of their divisions, Aech Audio, I suggested that it may be time to update the looks of Hyrograsper as well. With the rebrand, we wanted to feel modern and vibrant without looking unprofessional. The electric blue is a symbol of communication and the technology the company creates and supports. The color scheme supports the new logo and the new font is considerably more eye-catching than the previous logo which had an extremely light font weight.