Frozen Garden’s ready to blend green smoothies are packed with dark leafy greens and other superfoods to keep your body nourished—even on the go. The smoothies are delivered right to your door so all you have to do is grab a pouch and blend. These smoothies are now sold to all 50 states, and in several grocery chains like Jewel-Osco.
The original packaging for Frozen Garden needed a lot of love. It had the logo and a little color, but it was basically a see through plastic bag with a sticker on it. For the new packages I decided to throw a few options at them from the get go, but we had a clear winner from round 1. This is a plastic freezer bag with a tear off top and a see through window in the glass. In this market its really important for customers to see what’s inside the package, but it needs to stick out as well. We used vibrant colors and a kale pattern for smoothies with kale in them and a spinach pattern for smoothies with spinach in them. The colors came from ingredients in each smoothie. Then we created custom icons for the back panel.